Believe... and you will succeed!

May

29

Google Analitics

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May

26

Classic Internet Marketing Video

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click on Rick to pause

Rick Raddatz, Founder
TheWednesdayMinute.com

Ever heard of the Wednesday Minute?  Well, let me introduce you to Rick Raddatz (left), Founder of this weekly, internet phenomenon.   Introduced in the winter of 2005, this media-delivered, info series kicked off it’s birth with a quizzical, marketing strategy…  just a guy, a soda and a bag of chips.  No hard sale here.  Just a concise web page with a couple of headlines, a descriptive paragraph, and a two line, opt-in form.   Believe it or not, this short clip launched one of the most successful, online, list building concepts to date.

Rick passed the torch to internet guru, Alex Mandossian after episode 52.  (see farewell here: wednesdayminute.com/vol052/, and Alex’ audio messages have equaled the integrity of his predecessor.  With episode 107 in the can (as of this writing), these regular doses of marketing inspiration continue to produce both valuable, front-end content, and respectable back-end sales conversions.  Throw in a little goodwill and fun, and you’re on your way.  Well worth your time.   Check it out at  www.wednesdayminute.com.

May

25

Social Networking Ad Dollars

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Here’s one I found today that reminds me of what my parentw use to say…  and “not to believe eveyrthing I’m told. ”

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Social Networking Ad Prognosis Cut

By Doug Caverly - Wed, 05/21/2008 - 2:32pm.

Next decade looking darker

What’s £200 million between friends?  Well, in this case, it’s the amount by which eMarketer believes it overestimated worldwide social networking ad spending in a not-too-distant year.

eMarketer
 eMarketer’s Social Networking Figures
(Photo Credit: eMarketer)

So much for the idea that 2011 would see £2.4 billion spent on ads; eMarketer now says only £2.2 billion will be contributed.  “Social network sites are still trying to figure out what sort of advertising works,” states Debra Aho Williamson, a senior analyst specializing in social networking. “Tapping into consumers’ conversations and spreading brand awareness virally has proven more challenging than companies originally thought.”

Granted, given that so-called economic experts can’t even agree whether or not the U.S. is in a recession, a lot could happen during the next three years.  eMarketer emphasized that social network ad spending still has a leg up on overall online ad spending, too.

This development doesn’t look encouraging, though, given that traffic to Facebook and MySpace fell between March and April.  Then there’s the matter of the $100 million Facebook recently raised.

By the way, the amounts of £2.4 billion, £2.2 billion, and £200 million convert to about $4.7 billion, $4.3 billion, and $390 million, respectively, but we wouldn’t want to wager on what the exchange rate will look like down the road.

May

24

Go Google and Get Gold

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Whether AdWord or AdSense, Google delivers.  How much is up for debate and the responses you’ll find will vary. Here’s a recent article I found that will provide one point of view. 

AdWords Knows Your Landing Page Speed

By David A. Utter - Mon, 05/12/2008 - 6:01pm.

New report shows load times

Speed will be part of the quality score impacting one’s keyword buys in Google’s AdWords service, with Google now showing landing page load times in the AdWords interface.
Coming to the AdWords keyword diagnostic section near you, or at least your management console, should be the ability to view how Google perceives your landing page load times.

To paraphrase Gordon Gekko, speed is good. As SERoundtable noted, those load times mean money to advertisers.

Put up a landing page that loads faster than ones on comparable servers in a geographic region, and the keyword bid pricing should be favorable. Subjecting visitors to a slow page means a worse quality score.

Google, of course, will punish poor performers. Slow landing pages reflect poorly on the user experience, which people will blame on Google. Even Google has limits on what it will put up with in exchange for money, as has been observed during their push to encourage better all-around quality from their advertisers.

“Starting sometime in mid-June, the landing page load time score will impact your overall quality score and may cost you a lot of money. So be prepared,” SERoundtable said. Now’s the time to get ready; waiting for June to deal with an average or worse report won’t be any fun for webmasters.

May

23

Credit Reporting Services

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There are several online credit tracking services that you should check out.

You should always stay on top of your

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