Believe... and you will succeed!

Aug

'08  

1

Stealth Viral Video Marketing

Filed Under Marketing, Videos | Leave a Comment 

Donny Deutsch, host of CNBC’s “The Big Idea,” and Chairman of Top Ad Agency in NYC, joins Meredith Vieira on the Today Show, and talks about the impact of Stealth Viral Videos. Although the impact can reach across all demographics, virial videos are ideal if your target audience is young. This YouTube generation enjoys the raw, editorial, entertaining, and often amiturish feel of these “smart” videos, and overlooks the fact that they are being “sold” a produt when the segment is smartly done.

KC Member? If so, log in now for more on the power of this type of marketing andhow easily it can be implemented on a shoe string budget.

Jul

'08  

30

NYVideo 2.0 share online video choices 4 U

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The New York City Meetup group, NYVideo 2.0, held its June 25 event at Columbia University’s Webster Hall for a special town hall style meeting with some of NY’s top Internet TV innovators. Over 500 members came out to participate where the group screened clips and discussed what’s working, what’s broke, and where we’re headed with Internet TV. View a clip of the event below.

Jul

'08  

8

YouTuber makes national news.

Filed Under Internet, Videos, legal issues | Leave a Comment 

YouTuber, Philip DeFranco gained national attention this week from media outlets that included MSNBC, CNN, and the NYTimes, when he commented on Viacom’s July 1, 2008 victory over Google in New York’s Federal District Court. With over 163,500 subscribers to his daily internet TV show, this 22 year old powerhouse astutely said what the vast majority of us already thought about the decision, and its impact on internet user privacy… that it makes us angry!

Known as sxephil, Philip’s channel views are quickly approaching 4.2 million, due, in part, to his smart, cross-generational commentary on issues of the day. A regular on YouTube’s Most Viewed list, DeFranco has reason to be envied by internet marketers around the world who dream of a following like his. He’s on this Zoner’s to-be-watched list!

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Read David Utter’s short piece entitled Viacom Wins YouTube Viewing Records In Court , where he summarizes the facts of this Federal Court (SDNY) case. Article includes a link to Judge Louis L. Stanton’s, 7/1/08 decision.

Utter is a staff writer for WebProNews

Jun

'08  

26

Problem, Agitate, Solve, Testimonial

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Jun

'08  

25

Who Ownes Blog Comments?

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I read an amazing article recently that addressed the question, “Who Ownes Blog Comments.”  As many of you know, I spend nearly 20 years working for law firms and corporate legal departments in a number of paralegal, automation, and executive management positions, so the qustion of ownership was intreguing!

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